Search engine marketing (SEM)
The process of building and marketing a web site with the overall goal of improving its rank in search engine results. SEM includes both search advertising, or paid search and search engine optimization (SEO).
Search engine optimization (SEO)
The process of developing a site and its content highly relevant for both search engines and searchers. SEO includes technical tasks to make it easier for search engines to find and index a site for the appropriate keywords, as well as marketing-focused tasks to make a site more appealing to users. Successful search marketing helps a site gain top positioning for relevant words and phrases.
Benefits of search engines
Search Engines outperform all other media in driving visitors to thier websites with 85% of Internet users use search engines as the primary method to find websites. Traffic from search engines is the most valuable kind of traffic as it is comprised of qualified visitors actively looking for a product, service information or solution. Search engines work for you 24 hours, 7 days a week.
Why do you need Search Engine Marketing?
93% of users don’t look further than the first 2 pages of search results. Most prefer to use another search engine rather than click past the first 10 results. How can your business succeed if you’re not found there? 33% of users believe companies found in the top search results are a major brand in their specific product/service category. SEM raises your online profile and builds brand awareness. SEM has been proven to yield a higher Return On Investment in terms of generating more traffic to your website, qualified sales leads and customer acquisitions than any other marketing channel.